Sara and Matt Cheek needed to begin over. So, within the spring of 2019, they gathered their three younger youngsters, packed up all their earthly belongings, and moved to Lithia, a tiny suburb of Tampa, Florida. Lower than a 12 months after they’d arrived, nevertheless, issues started to go south. COVID hit. Then Matt, a supply driver, was injured, resulting in decreased pay. If all that weren’t sufficient, a pipe burst of their home, flooding it. With their choices restricted, Sara, a former salon proprietor, turned to social media.
She’d amassed tens of hundreds of Instagram followers after going viral on TikTok, and quite a few them posed the identical query to her: Do you’ve gotten OnlyFans?
“It occurred ,” Sara tells The Day by day Beast. “At that time, I used to be like, I’d heard about OnlyFans and now I’ve all these followers trickling into my Instagram. I’m wondering what that’s about?”
It didn’t take lengthy for Sara, then 29, to appreciate simply how profitable OnlyFans could be for her. In June 2020, she pulled in $7,000 in a single weekend.
“We had been like, holy cow,” she remembers. “I used to be making greater than my husband would make in a month at his job.” (She now makes about $30,000 a month.) “And that was across the identical time that my sons and daughter began with the soccer group.”
Sara and Matt’s three kids—two boys, ages 4 and 6, and a 7-year-old daughter—enrolled within the Pinecrest Pilots’ Youth Soccer and Cheerleading program, the place Matt served as one of many soccer coaches. The Pilots’ “imaginative and prescient” is: “To be seen by all because the group that does the appropriate factor on a regular basis, not due to self-interest or teaching ambitions however as a result of we do it in one of the best curiosity of our youth and group integrity.”
Shortly after this system started in July, Sara reached out to the Pilots’ cheerleading coach, Bree Coggins, to see if she wanted any assist.
“After introducing myself because the mother or father of my daughter, she added me on all my socials,” says Sara. “After which the entire vibe modified with the group. I obtained some side-eyes and other people stopped speaking with me and my husband. Then, I seen increasingly more dad and mom began following me on Instagram. And I used to be like, OK, all people is aware of.”
It wasn’t simply Coggins’ coldness that rubbed her the flawed means.
“One other one of many mothers instructed me, hey, your daughter’s actually being handled in another way right here,” Sara remembers. “My daughter was the flier, and they might deliberately drop her.”
That different mom, who we’ll name Amanda—she needs to go by an alias for concern of reprisals—had a daughter within the Pilots’ cheerleading program and, although she wasn’t pals with Sara, felt compelled to inform her about what she was witnessing.
“There was communication between her and the cheer coach till the cheer coach came upon what she did—her career,” Amanda says. “I feel issues went downhill from there. Her daughter began being handled in another way—which I witnessed myself, and it was tough.”
In the future, Sara’s daughter—who once more, was solely 7 on the time—got here house from cheerleading apply in tears.
“She requested us, ‘What’s zits?’ and I requested her why she’d ask that. She stated, ‘As a result of coach stated I’ve zits and he or she instructed all the opposite women to avoid me, as a result of it’s a contagious illness.’” [Coggins and the Pilots did not respond to requests for comment.]
Sara determined to contact Coggins and ask what was occurring.
“The response I obtained again was so alarming,” Sara shares. “She was mainly like, I’m the coach and I’ll do issues the way in which I need. It was form of threatening.” So, I went to the president and requested what was occurring, and so they stated, ‘Your daughter’s off the cheer staff. Don’t come again. We’ll refund your cash.’”
Based on Sara and Matt, the one means the Pilots would permit Sara’s daughter to remain on the staff is that if she signed a strict “zero-tolerance settlement” outlining how she wouldn’t be allowed to contact Coggins or anybody concerned within the cheer or soccer squads; that she wouldn’t be permitted to attend practices; that she couldn’t share “any adverse opinions” in regards to the Pilots’ program on social media; and that she would “apologize to Bree Coggins in individual.” “Issues escalated to the purpose the place, as an alternative of speaking it out, she came upon that she wasn’t allowed to go there anymore—which was stunning to me, as a result of Sara was all the time there and just about simply stored to herself,” gives Amanda. “It wasn’t simply arduous on them as a pair, however her youngsters suffered. It was horrible.”
“It was a really tough time for Sara,” explains Ivonne Bermudez, her neighbor and confidante. “How do you inform a mother or father you can’t come to apply or come to the video games, you already know? That’s not proper.”
“It was a really tough time for Sara. How do you inform a mother or father you can’t come to apply or come to the video games, you already know? That’s not proper.”
The ban in opposition to Sara was issued on Sept. 22, 2020. The Day by day Beast has seen a replica of the “zero-tolerance settlement,” in addition to textual content messages between Sara Cheek and Bree Coggins corroborating Sara’s account.
Matt, who was nonetheless teaching the Pilots’ soccer staff, took all of it the way in which as much as the president of the group. “He stated, ‘Look, we help our coaches, however your spouse can’t be right here in order for you your youngsters to stay right here. She isn’t allowed on the sphere, she isn’t allowed at practices, and he or she isn’t allowed to speak with any of the coaches,” Matt remembers.
“It triggered a rift between us,” Sara provides, “as a result of Matt thought one thing was up and I hadn’t achieved something flawed. It actually felt like a witch-hunt, as a result of no person else within the group had gone via this.”
One week after the ban, their 4-year-old son was lower from the Pilots’ soccer staff. Sara, realizing she’d had sufficient, pulled their daughter from cheerleading. However Matt was nonetheless teaching their 6-year-old son in soccer—that’s, till the primary week of November, when issues actually got here to a head.
Throughout a recreation, one of many different coaches of the Pilots confronted Matt and commenced shoving him, exclaiming, “Your spouse is a ho… because of this none of us need you right here.”
“I heard that that they had introduced up what she did for a dwelling, and that’s when [Matt] form of misplaced his crap as a result of that’s his spouse, and it’s inappropriate and irrelevant,” Amanda attests. “That was the straw that broke the camel’s again.”
“I took my son and we left proper there,” says Matt.
Though their Pinecrest Pilots’ ordeal occurred a 12 months in the past, Sara and Matt have been haunted by it ever since.
“It was such a tough factor—and so traumatizing—that we suppressed it as a lot as we may, after which we began excited about it and asking, Who goes via these items?” asks Sara.
Sara and Matt say they’ve been refused service at their native restaurant and Sara not visits the grocery retailer, preferring to order her meals on-line and keep away from the judgmental appears to be like. They transferred their youngsters over to a constitution faculty, and the household is planning on shifting out of Lithia subsequent 12 months.
“After I’m not working, I’m Sara Cheek. I’m a mother and I’m a spouse, and that’s how I ought to have been seen as an alternative of getting what I do outline me as a human being,” she maintains. “I used to be actually devastated as a result of if individuals knew my coronary heart, and so they had the chance to fulfill me and provides me an opportunity, they might see that I’m somebody who’s simply doing the whole lot I may to offer my youngsters an incredible life.”