Singer Demi Lovato has turn out to be a paid promoter for a New Age conspiracy-theory web site, directing their followers to a video platform stuffed with hoaxes about sinister aliens, vaccines, world-spanning cabals, and reptilian overlords.
Lovato, who makes use of they/them pronouns, announced final week that they’d turn out to be an “ambassador” for streaming video website Gaia. Whereas Gaia’s video collections additionally embody yoga movies, Lovato made clear that their focus was on the positioning’s conspiratorial content material.
“Thrilled to be a @WeAreGaia ambassador,” Lovato wrote in an Instagram publish to their 118 million followers. “Understanding the world round us (the identified and the unknown) is so thrilling to me!”
Lovato’s endorsement of Gaia’s content material about “the unknown” marks a brand new effort to push conspiracy-theory pondering into the mainstream, this time with Lovato’s fanbase. And for the singer, it gives an opportunity to earn cash from streaming video subscriptions.
On a Lovato-themed Gaia web page for his or her followers, the singer’s supporters can view a free episode of a Gaia present about an “historical house program” earlier than signing up for a $11.99 month-to-month Gaia membership.
Lovato’s “handpicked favourite” exhibits, in keeping with the web site, embody a collection positing that Atlantis was actual and that humanity resides within the aftermath of a battle between giants and lizard-like “reptilians.”
A consultant for Lovato declined to touch upon the document. Gaia didn’t reply to a request for remark.
Whereas the claims made within the movies produced by Gaia can appear laughable, the positioning, which claims to have greater than 750,000 members, has turn out to be a clearinghouse pushing conspiracy theories into the New Age motion. Gaia’s movies are slickly produced to appear like real documentaries, with some that includes distinguished figures within the anti-vaccine motion. The positioning has additionally been called a “hub for QAnon,” with QAnon promoters flocking to the platform after dealing with crackdowns from different web sites.
Gaia’s personal company tradition is awash in conspiracy theories, in keeping with a February report in Enterprise Insider. Workers mentioned QAnon and InfoWars, in keeping with the report. Confusingly, staff have been instructed that supplies selling a documentary a couple of benevolent alien species known as “Blue Avians” required approval from the Blue Avians, as in the event that they have been actual, Enterprise Insider reported. Gaia denied that allegation.
A lot of Gaia’s conspiratorial content material is targeted on aliens and UFOs, a subject expensive to Lovato, who describes themself as a “UFO experiencer.” In October, they made headlines after they stated extraterrestrials shouldn’t be called “aliens,” as a result of “aliens is a derogatory time period for something.” Lovato additionally stars in a Peacock series chronicling a highway journey they took to research UFOs.
Whereas conspiracy theorists are typically described by critics as “falling down a rabbit gap,” Gaia used that very same phrase approvingly in a press release saying the Lovato deal. In response to a Gaia press launch, Lovato’s “fascination” with Gaia started after they used strategies from a Gaia host, “Ufologist” Steven M. Greer, in an try and contact aliens.
“After a number of profound experiences working towards Dr. Greer’s meditation protocols meant to make contact with extraterrestrials, Lovato grew to become enamored with the research of consciousness,” the press launch reads. “Persevering with down their rabbit gap, Lovato rapidly fell in love with Gaia authentic collection “Historic Civilizations” and “Deep Area.’”
In its press launch, Gaia claims Lovato’s followers wish to uncover extra about “the character of actuality.”
“Gaia believes the fanbase Lovato continues to domesticate has a need to dig deeper into the extra necessary questions concerning the character of actuality,” the assertion reads.
Lovato followers who join a Gaia membership will discover a huge video library stuffed with some really weird concepts about “the character of actuality,” with exhibits with names like Third Eye Spies: A True Historical past of CIA Psychic Spying and 4th Dimensional Reptilian Affect. Gaia additionally hosts a collection from British conspiracy theorist David Icke, who has promoted the concept that the world is run by reptilian lizard-people.